KACCL PR picture, Cedar Court Hotel, Huddersfield

PR shoot for KACCL

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KACCL PR picture, Cedar Court Hotel, Huddersfield

I wouldn't usually blog about a shoot like this but today I just thought I would just describe the process of what goes through my head with something like this.  I never hold back and many times I've said that the things that I don't want to shoot are people holding cheques and people next to pop up banners, but sometimes I have to just conform. This was a follow up from the KACCL event that I shot in December 2019 and to be used as a publicity shot to show how much good that KACCL does for charity and how much money the event earned.

I had the date and time in my diary, I also knew that the shoot would have to take 5 minutes at the maximum as the people that are on the KACCL committee are all busy folk and the last thing that they want to do is to faff around with some indecisive photographer.  Even for something as simple as this I always have in my head the picture that I want to create and my thoughts were to get everyone being happy outside with the triangular part of the Cedar Court in the background, that's what I was thinking.  When I was driving over the weather wasn't looking good, it was very windy and raining so now I was thinking about plan B. As I was 30 mins early I knew that I should be able to speak with the hotel manager and find somewhere to shoot.  Once I arrived I realised that he was in a meeting so was sent into a room to wait (not ideal as time was of the essence) I also had another job to attend in Leeds.  So, instead of sitting and doing nothing I took the time to set up some lights so at least I was ready to spring into action wherever the location would be and would only take a couple of minutes to sort the lighting out.

When Steve the chairperson of the committee arrived I had a brief chat and then decided that I would just head outside just to check the weather situation.  I got outside and noticed the sun was out and the blue skies had appeared!  I then just turned around and saw that the triangular building had beautiful light bathed all over it. Decision made time to get outside.  I ran outside and told people that we were off outside, I could hear people saying "it was too cold" but I wasn't having any of it, so instead of reasoning with people I just told them to meet me outside.  

The secret to a PR shot is to make it look visually interesting the composition was my main focus and knew that if the picture looked good then it was more likely to get used in the press.  People lined up, some had laminated numbers and a comma.  It was windy people's hair was going everywhere but it's a picture about the amount raised not just the people.  Once I started shooting it took about three minutes to do, we said goodbye and I headed to Leeds.

 


John Steel Photography
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